Sugardelic
Packaging, Identiteit — 2025
We were asked to create a mesmerising packaging design for typical Dutch treats. As the sweets are made up of traditional flavours, we took a visual deep dive into designs from the same period. From the traditions of candy making, the history of ingredients and even our grandmother's wallpaper. We've created a funky, modern design with a nostalgic twist.
Packaging, Identiteit — 2025
We were asked to create a mesmerising packaging design for typical Dutch treats. As the sweets are made up of traditional flavours, we took a visual deep dive into designs from the same period. From the traditions of candy making, the history of ingredients and even our grandmother's wallpaper. We've created a funky, modern design with a nostalgic twist.
Each illustration was inspired by a single element that slowly evolved organically into the full composition. For example, Sweet Liquorice was inspired by Art Deco motifs to evoke the nostalgia of old industrial companies, while also incorporating the playful and balanced imagery of two koi fish. This was done deliberately to introduce a unique and unusual element that would help Sugardelic stand out on the shelf.
